A lot of fuss has been made over advertising and education. One of the things that we need to get a grip on is that these students spend 6 hours a day online or in front of a television. They are use to the advertising and have learned how to deal with it. What is wrong with using content appropriate advertising to self-sustain a school system or a college?
We are not cramming it down their throats. It is not like now your lesson but first a commercial word from our sponsor. The ads exist around the content. The same way a soda machine exists around the classrooms. All the students know that the snack machine is just down the hall but they have learned to focus on the issues at hand. They have iPod, iPhone, iTouch….iEverything soon an iTablet. And they still manage to learn and go forward. It is a new generation and one that we have to get use to as educators.
The stimulus will only last so long. Then we are on our own. The government helped us out of the hole by giving us a ladder but we have to learn how build our own ladders. We cannot rely on them coming by and helping us out every time something happens. That is socialism, this was humanism.
We need to break the blood brain barrier and get real. What is wrong with advertising for the following….
American Library Association
Smithsonian
Museum of Natural History
Metropolitan Museum of Art
Metropolitan Opera
Nike
President’s Council on Physical Fitness
M.A.D.D.
S.A.D.D.
Got Milk?
Apple Educational Discounts
Microsoft Educational Discounts
Dell Educational Discounts
HP Educational Discounts
Nikon Educational Discounts
Olympus Educational Discounts
Panasonic Educational Discounts
Staples
The More You Know….
Every University in the World….
Advertising isn’t evil. It is simply a vehicle to deliver a message. The message is what can be evil. And people create the message. It is how you use the medium for either benefit or not.
September 26, 2009
Is it possible that Gmail is breaking FERPA?
The Family Education Rights and Privacy Act basically forbid the dissemination of student information to anyone other than the student and college without the student’s written permission. When colleges use Gmail as a substitute for their own email services aren’t they allowing Google (whose main revenue stream is based on search results) entrée into the emails of these students? These emails could be between student/student, student/faculty, student/family, and student/administration. Isn’t this information confidential? Yet when I use my Gmail account for mail and then visit another Website ads popup that somehow are relevant to the subject in my email. Isn’t this Behavioral Targeting? If it is BT then is it a great jump to come to the conclusion that someone else has read that email or at least searched it for keyword to appropriate a more relevant ad display?
Why is this okay for Google (“Do No Evil”) but not alright for a student’s parent? Is it all about the revenue streams?
See this article from COHE –
http://chronicle.com/article/Google-E-Mail-Service-Inspi/625/
Google E-Mail Service Inspires Fears of U.S. Spying Among Canadian Faculty Members
By Hurley Goodall
Like many institutions, Lakehead University, in Thunder Bay, Ontario, has outsourced its e-mail service to Google via Google Apps Education Edition. But unlike such moves at other universities, this one has generated a strong backlash from the faculty.
This week an arbitrator has convened a hearing to consider a grievance the faculty association filed against the university because professors fear that e-mail outsourced to a U.S.-based company will be monitored by U.S. intelligence.
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http://jobs.chronicle.com/blogPost/Colleges-Transfer-to-Gmail/8107/
September 17, 2009, 04:00 PM ET
Colleges’ Transfer to Gmail Accounts Sends Students Mixed Messages
By Simmi Aujla
Students at several colleges were able to read each other’s e-mail messages because of a software bug in Google Apps, though the company says the problem has been corrected.
Google officials acknowledged that the mix up affected a handful of students at a handful of colleges, though they sought to downplay the incidents and provided few details. The colleges were transferring students’ accounts from their current servers to Gmail, a process that is spread out over several days. A glitch in that process made e-mail messages available to the wrong users in some cases.
One of the colleges, Brown University, said that 22 students were affected as it was transferring about 200 accounts from Microsoft Exchange to Gmail last Friday. After figuring out that the problem was not internal, Brown officials say they contacted Google on Saturday. On Monday, the company temporarily disabled the accounts, before fixing the problem on Tuesday. A Google spokesman said that the problem has since been solved at all the affected institutions.
Students saw “a few e-mails that wouldn’t be theirs, but we were able to catch it quickly” said Rajen Sheth, a senior product manager for Google Apps. “It was a very, very isolated incident.”
At Brown, an information-technology manager said that some students, when logging in to their e-mail accounts, were able to see another student’s entire in box, while still receiving their own mail. Other students were able to see fewer than 100 messages belonging to another student.
“That’s a big enough problem, as far as we’re concerned,” said Chris Grossi, manager of software distribution and desktop-support field services. He added that the university had successfully transferred 2,000 accounts before it ran into the glitch.
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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621
Google Offers Real-Time Bidding On DoubleClick Ad Exchange
by Laurie Sullivan, Friday, September 18, 2009, 12:03 AM
Google has rebuilt the DoubleClick Ad Exchange platform as a real-time marketplace to buy and sell display advertising it hopes will bring the science of search to the art of display. A three-step strategy will focus on simplifying the process, delivering better performance, and providing an open ecosystem support through the ad exchange.
In the DoubleClick Ad Exchange open marketplace, prices are set in a real-time auction to allocate display advertising more efficiently and easily across the Web. The exchange, rebuilt with Google’s technology and infrastructure, contains a variety of key features to help improve return on investment (ROI) for advertisers and enable publishers to get the most value from their online content.
Google hopes to revolutionize the display advertising space similar to the way it did search advertising when it built out AdWords and introduced the notion of an open transparent and real-time auction, according to Neal Mohan, vice president of product management at Google. “If we can pull off the three performance strategies, which feedback from our partners, advertisers and publishers suggest we can, then we can grow the overall display advertising pie similar to the way we opened the search advertising market,” he says.
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If you do not think that this same technology is being used in the academic model provided by Google then this commenter on the COHE is wrong.
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“Virtually all web sites have applications that monitor what you do on the site so as to customize the ads to your interests. This is one way the internet can utilize advertising more efficiently than older marketing methods. It isn’t some Orwellian big brother intruding on your privacy for secret and malicious purposes. If you don’t like to have targeted advertising, it is best to find sites that don’t use advertising to generate revenue. I have no problem with it myself. In fact I have a son who does that sort of web app development and I find the technology and what they can accomplish with it fascinating.”
Tech Chronicles -SFGate
« Morning Edition | Main |
Memo to Gavin Newsom: You might want to call your buddies down at Google and rethink that whole San Francisco Wi-Fi deal. In an embarassing development, Google’s visitor Wi-Fi service is not working today…
Google snafu
Google snafu
Memo to Gavin Newsom: You might want to call your buddies down at Google and rethink that whole San Francisco Wi-Fi deal.
In an embarrassing development, Google’s visitor Wi-Fi service is not working today. And that’s an especially troubling development considering that today is Google Media Day. (All caps, very important.)
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Reuters
Google Media Day a low-tech affair
The Chronicle has two reporters at the invite-only event (eat your heart out ValleyWag) and neither can sign on to the Internet to file stories because Google’s system isn’t working.
Now, a conspiracy theorist might think Google is keeping the media blacked out until it’s good and ready to let the world know its business. But that would be evil.
Stay tuned.
Read more: http://links.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=5072#ixzz0SE3Ra9RR
Read more: http://links.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=5072#ixzz0SE1DUZMA
http://www.theregister.co.uk/2009/06/29/bennett_google_privacy/
A Google monopoly today means packet snooping tomorrow
A plan to protect our privacy
By Richard Bennett • Get more from this author
Posted in Telecoms, 29th June 2009 13:11 GMT
Now that America’s lawmakers have repaired the world economy, they can turn their attention to more mundane matters, such as saving the Internet.
There’s an inherent conflict between traditional notions of personal privacy and the Internet’s emerging goldmine, targeted advertising. Other than the subscription fees that carriers collect for access to the Internet itself, the only reliable revenue stream the ’Net has ever generated is ad sales, which mostly depend on the advertiser having knowledge of the consumer’s tastes and interests.
Google’s targeted advertising program AdSense is even more intrusive than the controversial Phorm and NebuAd systems. For example, Gmail scans your personal communication for keywords – there is no opt-out, and using a secure tunnel is no protection. More recently, Google has stepped up the aggressiveness of its program by shifting the tracking cookie used by AdSense from an opt-in to an opt-out system of consent, where opting-out requires arcane knowledge on the part of the consumer
“The tension between privacy and revenue took center stage in a House Subcommittee on Communications, Technology, and the Internet hearing on Internet privacy at which I was a witness recently. The new chairman, Rick Boucher, intends to conduct a series of hearings around a privacy bill he’s promised to introduce later in the session, the next of which will include actual ad merchants, such as Google and Yahoo.
No major American ISP is currently using DPI to track consumer behaviour, and the web trackers would prefer it remains that way. The practical implication of the current state of play would have Google gaining a functional monopoly on targeted advertising in the very near future, at which point we might reasonably expect Congress to beg ISPs to start using DPI to track consumer behaviour.
Instant Karma
As Scott McNealy and others have observed, there’s precious little privacy on the Internet. I was reminded of this by the author of one of the first Internet RFCs on my flight to DC. But that doesn’t prevent Google’s champions from using the privacy canard to preserve the status quo. Rep. Anna Eshoo (D, Google) tried to skewer me before the committee because of a remark in my written testimony on the conflict between privacy and targeted advertising – I suggested that the only way to ensure personal privacy in the long term is for users to pay for content and services. The threat to privacy isn’t technical. It is a consequence of the Internet’s business model.
Friday, October 2, 2009
The Education Solution
http://www.forbes.com/2009/10/01/internet-jobs-college-intelligent-technology-education.html
Sramana Mitra, 10.02.09, 06:00 AM EDT
To teach, train and retrain millions of people, online education is the only scalable option.
| Sramana Mitra |
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 It may be hard to believe in this era of social networking and telepresence video conferencing, but there is still a stigma attached to online education. Elite institutions do not want to dilute their brands by expanding the reach of their methodology using online channels. This is a mistake, a humongous lost opportunity, and one that needs to be revisited because an astoundingly large number of people in America need retraining and career makeovers right now. In India, China, Brazil and Indonesia, the sheer size of the populations suggests that nothing other than online education can meet the needs of billions of people hungry for an opportunity to learn and secure a passport out of poverty. The adoption of online education has happened largely in the for-profit education world. Dr. John Sperling is credited with leading the contemporary for-profit education movement in the U.S. He founded the University of Phoenix in 1976, which is now part of the publicly traded Apollo Group ( APOL - news - people ). It has a current enrollment of 420,700 undergraduates and 78,000 graduate students, largely catered to through online channels. Since Dr. Sperling's pioneering experiment, however, many others have followed suit. There's one critical pattern that I see among education entrepreneurs who have noticed and believed in the online education opportunity: the complex maneuverings around getting accreditation for their ventures. Brent Richardson, who was the CEO of the now-public Grand Canyon University, decided to buy a nonprofit with regional accreditation in 2004 to avoid the bottleneck. "If you were starting from scratch, I would think that it would take five to seven years if everything went right," recalls Richardson. This allowed him to focus on building the university, its curriculum and student body, rather than having to worry about accreditation. (To learn more about accreditation, you can also read my interview with American Public University CEO Wallace Boston. APEI teaches 50,000 students online.) A private equity group, Endeavor Capital, put in $18 million, and Grand Canyon went on to strengthen its existing master's programs in education and health care, as well as add a business school. "The main area of effort, and where we thought we could get student growth, was online. Most of those students would be interested in master's degrees in education. When I got here we had three master's degree programs in education, and now we have 15. That was a big part of the build," explains Richardson. Rate This Story
Reader CommentsRichardson was able to scale up the size of the student body through aggressive use of online offerings. "When I arrived we had 1,200 traditional students. Our goal was to get the number of students up to about 12,000 over a three-year period with the expectation that the majority of those students would take courses online. We were able to accomplish those goals." Online is also a very profitable model because costs are mostly variable. In that aspect, it differs from traditional education. For Grand Canyon, a large portion of the program is paid for by employers. "Almost all of the hospitals we work with are on some sort of arrangement. We have about 1,500 students across 70 hospitals and in 99% of the cases, the hospitals are paying," says Richardson. (More on Grand Canyon in my interview with Brent Richardson.) Grand Canyon went public last fall, and has close to 30,000 students. Brian Mueller, former President of the Apollo Group, is now CEO. Revenue jumped from $99 million in 2007 to $161 million in 2008, and is growing steadily this year. Of the public universities, one of the biggest successes in embracing online delivery models is Colorado State University. About 1,000 students are currently enrolled in its online program. Hunt Lambert, the mastermind of the program, says that for 1,000 students he needs 54 faculty. "The average is slightly under 20 [students per faculty member]. If you went to 100,000 students, you would have 5,000 faculty," he says. Lambert explains another key pillar of the online equation:In this environment, there are a lot of people with advanced degrees and real-world qualifications who do not have jobs. Teaching could be a very good way to engage them, which could help rapidly scale the program. (More on CSU in my interview with Hunt Lambert.) Lambert says there's another reason that supports his mission."If America chooses to remain a leader in the global economy, that leadership will come from our knowledge base, not from our manufacturing skills. It is highly likely that the U.S. needs to be graduating 40% of its high school students from college. That means we need to graduate twice as many people from college, across the country, as we do today. Colorado is at the low end of that scale. We have a highly educated workforce because they move here, but only 22% of our high school students ever graduate from college. If we take that from 22% to 40%, where are we going to put those 400,000 students? The financial reality is we are not going to build traditional campuses to accommodate that many students. They are going to have to do it online." So would the rest of the world, making entrepreneurship in online education an urgent need of the hour. Michael Clifford is one such entrepreneur. He has made a career out of buying and selling accredited schools and turning them around by positioning them to focus on specific niches. An early investor in Grand Canyon, Clifford says, "I spend a lot of time thinking about what degrees are going to be valuable two to three years from now and it just made common sense to me that health care was going to be bigger and bigger because of baby boomers. All the doctors I knew were complaining about not getting enough billers, receptionists and radiologists in their office." Clifford adds, "There was nobody doing health care training online. We went out and looked at 40 schools. We made offers on nine schools and got serious with three. We ended up buying a very small school in Los Angeles that had about 100 students. We bought it because it had the right regulatory platform and a 20-year relationship with the Department of Education and the ACICS (the Accrediting Council for Independent Colleges and Schools). I changed the name to LA College." It took $10 million and two years, but now LA College is growing rapidly with courses for medical billing and others in the health care profession. "To be a medical billing clerk you do not go to Grand Canyon, you go to LA College. You get a 900-hour diploma and very quickly you can be making $45,000 a year because there are lots of jobs," Clifford explains. He emphasizes the need for quick turnaround vocational training to address the current crisis in employment. (More on Michael Clifford's ventures in my interview here.) One of the greatest job and wealth creation opportunities of this coming decade will be in building online colleges and universities that address the global education needs. Entrepreneurs, listen up! Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books,Entrepreneur Journeys, Bootstrapping, Weapon Of Mass Reconstruction and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. theCampusCenter.com - abouttheCampusCenter.com is a multi-dimensional Web environment. It acts as a social network that is major centric for students around the world. It has a research center that contains validated, peer-reviewed links that aid students in doing their research while also diminishing the time it takes to find relevant, qualified research. Students and faculty can also contribute research links by sending them to us. There are class forums and study forums that can be customized for each class. We have portal capabilities that can also be customized to look and feel like any school. 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We reward students for using the site with a point system that is redeemable at many vendors and retailers. All this and it helps in revenue generation for the institutions that use it. theCampusCenter.com is a no cost, safe, academic student portal that features eight different streams of revenue sharing for academic institutions. Today we need to fund academia at all levels. Tuition has topped out, endowments have been hurt by the current fiscal crisis and fundraising is at a standstill. Educational institutions are in desperate need of new alternative revenue streams. We provide those streams at no cost to these institutions and alleviate some IT and LMS demands. theCampusCenter.com affords those revenue streams through a simple model based on open source code and non-proprietary backend. Please use the site and see how it can be customized it for your school or institution so they can start benefiting from the revenue sharing. Everything is here for your daily needs as a student or faculty. It is just finding the right source that is usually tough. We make it easier, quicker and more reliable. Search Less. Find More. – theCampusCenter.com Sincerely, Patrick Aievoli, Founder – patrick@theCampusCenter.com
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I could not agree more. The problem is that many universities do not have the funding to setup an online program or to maintain it until it grows to solvency. My company has solved that problem free
